Privacy Policy
Deep Cleaning Acton Privacy Policy
This Privacy Policy explains how Deep Cleaning Acton collects, uses, shares and protects personal data when providing deep cleaning and related services. It applies to all Deep Cleaning Acton customers and prospective customers in our service area, including individuals, households and business clients who contact us, request a quote, or use our services.
We are committed to complying with the General Data Protection Regulation and applicable UK data protection laws. We encourage you to read this Privacy Policy carefully to understand how and why we use your personal data.
Data Controller
Deep Cleaning Acton is the data controller in respect of the personal data we collect and process about you. As data controller we determine the purposes and means of processing your personal data and are responsible for ensuring that such processing complies with applicable data protection laws.
Personal Data We Collect
We collect and process different categories of personal data, depending on how you interact with us and which services you use. This may include:
Identification and contact details: name, title, property address, billing address, and other address information you provide when booking or enquiring about services.
Communication details: content of your messages and enquiries, service-related correspondence, feedback and complaints, and information you provide when you communicate with us via telephone, messaging services or online forms.
Service information: details about the property or premises that require cleaning, access instructions, preferred appointment dates and times, records of services provided, job notes, and before-and-after service information where relevant.
Payment and billing data: information necessary to process payments and manage invoices, such as billing details and records of transactions. We do not store full payment card numbers if these are processed through secure payment providers.
Technical and usage data: limited technical data relating to how you interact with our website or online booking tools, such as IP address, basic device information and pages visited, collected through cookies or similar technologies where applicable and permitted by law.
Marketing preferences: your choices about receiving marketing communications from us, including records of opt-ins and opt-outs.
How We Collect Your Data
We collect personal data directly from you when you:
contact us to request information or a quote
book or amend a service
communicate with us by telephone, messaging, or online contact forms
sign up to receive marketing updates or newsletters
give feedback, submit a review or make a complaint.
We may also receive limited personal data from third parties where this is necessary for us to provide services, for example from comparison or referral websites if you have requested to be referred to cleaning providers in our area, or from payment processors in relation to completed transactions.
Lawful Bases for Processing
We process your personal data only where we have a valid legal basis under data protection laws. Depending on the context, the lawful bases we rely on are:
Performance of a contract: to take steps at your request before entering into a contract and to perform our obligations under a contract with you, for example to provide cleaning services, manage bookings, send confirmations and communicate about your service.
Legal obligation: to comply with legal and regulatory requirements, such as tax, accounting and record-keeping obligations.
Legitimate interests: to pursue our legitimate business interests, provided your interests and fundamental rights do not override those interests. This includes managing our relationship with you, improving our services, ensuring security of our staff and customers, and handling enquiries, feedback and disputes.
Consent: in certain cases we rely on your consent, for example where required for specific marketing communications or for the use of certain cookies and similar technologies. You have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
How We Use Your Personal Data
We use your personal data for the following purposes:
to provide quotes, schedule and deliver deep cleaning and related services
to communicate with you about bookings, changes, cancellations and service updates
to process payments, issue invoices and manage accounts
to respond to your enquiries, feedback and complaints
to manage our customer records and maintain accurate service histories
to improve our services, operations and customer experience
to send you service-related messages and, where permitted, marketing communications
to comply with legal and regulatory obligations and cooperate with authorities where required
to protect our rights, property, staff and customers, including in the context of potential or actual disputes.
Data Sharing and Processors
We may share your personal data with carefully selected third parties where necessary for the purposes described in this Privacy Policy. These third parties act as data processors or, in some cases, as separate controllers.
Processors acting on our behalf may include:
IT and hosting providers who support the operation, security and maintenance of our systems and data storage.
Payment service providers who process card payments and other transactions on our behalf.
Customer relationship and booking system providers who help us manage appointments, communications and service histories.
Professional advisers such as accountants or legal advisers, to the extent necessary for the services they provide to us.
We require all processors to handle your personal data securely and only in accordance with our instructions, and to comply with applicable data protection laws.
We may also disclose your personal data where required by law, regulation, court order or government request, or where necessary to establish, exercise or defend legal claims.
International Transfers
Where any of our processors or service providers are located outside the United Kingdom or the European Economic Area, or store data in another country, we take appropriate safeguards to protect your personal data. These may include using countries recognised as providing an adequate level of protection or implementing standard contractual clauses or equivalent legal mechanisms to ensure that your data remains protected to a standard essentially equivalent to UK and EU data protection law.
Data Retention
We keep your personal data only for as long as is reasonably necessary for the purposes for which it was collected and to meet any legal, regulatory, tax, accounting or reporting requirements.
In general, we retain customer and service records for the duration of our relationship with you and for a reasonable period afterwards to enable us to respond to queries, manage our business records and comply with legal obligations. Financial and transaction records may be kept for longer periods as required by tax and accounting laws.
When personal data is no longer required, we will securely delete, anonymise or otherwise dispose of it in a way that ensures it can no longer be associated with you.
Security of Your Personal Data
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration or disclosure. These measures include secure systems, restricted access to data on a need-to-know basis, staff awareness and training, and the use of reputable service providers. While no system can be guaranteed to be fully secure, we regularly review our security practices and strive to maintain a level of security appropriate to the risk.
Your Data Protection Rights
Under data protection laws, you have a number of rights in relation to your personal data. These include:
Right of access: you can request confirmation that we process your personal data and obtain a copy of the personal data we hold about you, along with certain information about how we use it.
Right to rectification: you can ask us to correct or complete personal data that is inaccurate or incomplete.
Right to erasure: in certain circumstances you can request that we delete your personal data, for example where it is no longer necessary for the purposes for which it was collected, or where you have withdrawn consent and there is no other legal ground for processing.
Right to restriction of processing: you can request that we restrict the processing of your personal data in certain situations, such as while we are verifying its accuracy or considering an objection you have raised.
Right to data portability: where our processing is based on your consent or on a contract and carried out by automated means, you may request to receive the personal data you provided to us in a structured, commonly used and machine-readable format, and to have that data transmitted to another controller where technically feasible.
Right to object: you can object to our processing of your personal data where we rely on legitimate interests, including profiling based on those interests. We will stop processing unless we can demonstrate compelling legitimate grounds that override your interests, rights and freedoms, or where processing is needed for legal claims. You always have the right to object to direct marketing, including profiling related to such marketing.
Right to withdraw consent: where we rely on your consent, you may withdraw it at any time. This will not affect the lawfulness of processing carried out before consent was withdrawn, but may affect our ability to provide certain services or communications.
You also have the right to lodge a complaint with a supervisory authority if you believe that your data protection rights have been infringed. In the United Kingdom this is generally the Information Commissioner s Office. We encourage you to contact us first so we can attempt to resolve any concerns.
Privacy of Children
Our services are not directed at children, and we do not knowingly collect personal data from individuals under the age required to enter into contracts in our jurisdiction without appropriate consent or authorisation. If we become aware that we have collected personal data from a child without such consent, we will take steps to delete the data as soon as reasonably practicable.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or services. Any changes will take effect when the updated Privacy Policy is made available. We recommend that you review this Privacy Policy periodically to stay informed about how we handle your personal data.
Contact Regarding Privacy
If you have any questions about this Privacy Policy or how we process your personal data, or if you wish to exercise any of your data protection rights, you can contact us using the contact details made available on our website or through our usual communication channels. We will respond to your request as soon as reasonably possible and within the timeframes required by law.
